First of all, using retail merchandising software helps in optimizing shelf space. One thing with this software is that in maintaining the ideal inventory levels and retailers. This is important as it will make the shelves to be filled with only best-selling items. This can be achieved by conducting stock checks on the spot using the barcode scanner and renewal orders on the representatives' mobile devices. Meaning that you will be in a position to make more sales unlike when you fill shelves with things that are not moving.
Apart from that, it also helps with in-store data collection. You find that this software is useful in collecting data because it can help in capturing information about new products introductions, the point of sale advertising, competitor's strategies, sales activities, and pricing among others. One good thing with this is that it will help in a reorganization the marketing activities as well as boosting the performance of field representatives. Typically, all these pieces of data will assist in promoting your sales thus making you generate more revenue in the end by coming up with new strategies.
Besides, we also have survey taking as another benefit of using retail merchandising software. One thing that you should know is that survey taking is always conducted to identify the weaknesses and come up with better strategies that can be used to bolster customer satisfaction. The good news is that this software has customized templates which you can use to conduct a survey and analyze the results. With this you can use to can use it to survey on customer satisfaction, sales staff questionnaire and market research which will help in promoting customer satisfaction and boosting sales. For the best retail management software, check out Foko Retail or visit fokoretail.com for more details.
Also, retail merchandising software can also be used for taking photos. This includes pictures of storefronts, shelves, displays and promotional materials which can be made at retailers and competitors locations. This is the automatically geo-tagged, categorized and organized into libraries for the managers to analyze and come up with the final ideas.
Last but not least, it is also crucial in promoting retailer compliance monitoring. It is essential for every business to comply with the state rules, marketing strategies and the contractual agreement and failure to which it can attract a penalty. With retail merchandising software, information pertaining product display, pricing, planning, and many others can easily be recorded. This can then be used in providing accurate monitoring of the retailer compliance. Continue reading more on this here: https://www.huffingtonpost.com/jared-hecht/5-obstacles-facing-retail_b_7881350.html.